[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gatemont.cz\/web-jako-zpusob-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.gatemont.cz\/web-jako-zpusob-marketingu\/","headline":"Web jako zp\u016fsob marketingu","name":"Web jako zp\u016fsob marketingu","description":"Vid\u00edme, jak se v\u0161echno sna\u017e\u00ed b\u00fdt mobiln\u00ed a schopn\u00e9 konkurence. Trhy ji\u017e nenajdeme v klasick\u00e9 podob\u011b n\u011bkde v ulic\u00edch, ale sp\u00ed\u0161e na internetu, kde lze sehnat t\u00e9m\u011b\u0159 cokoliv. Nav\u00edc n\u00e1m s\u00ed\u0165 p\u0159in\u00e1\u0161\u00ed cosi glob\u00e1ln\u00edho, co n\u00e1m nem\u016f\u017ee nab\u00eddnout \u017e\u00e1dn\u00e1 m\u00edstn\u00ed tr\u017enice. Je to hlavn\u011b propojen\u00ed jednotliv\u00fdch zem\u00ed, kdy m\u016f\u017eeme dnes z\u00edskat produkt z druh\u00e9ho konce […]","datePublished":"2025-03-01","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.gatemont.cz\/author\/#Person","name":"gatemont.cz\n","url":"https:\/\/www.gatemont.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e746f9a3ec3ffe02f5df809714d800d50faf9f4f5ba0a7962a5d8229603fd33b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e746f9a3ec3ffe02f5df809714d800d50faf9f4f5ba0a7962a5d8229603fd33b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gatemont.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gatemont.cz\/wp-content\/uploads\/img_a327178_w1898_t1539440171.jpg","url":"https:\/\/www.gatemont.cz\/wp-content\/uploads\/img_a327178_w1898_t1539440171.jpg","height":0,"width":0},"url":"https:\/\/www.gatemont.cz\/web-jako-zpusob-marketingu\/","about":["Internet"],"wordCount":435,"articleBody":"Vid\u00edme, jak se v\u0161echno sna\u017e\u00ed b\u00fdt mobiln\u00ed a schopn\u00e9 konkurence. Trhy ji\u017e nenajdeme v klasick\u00e9 podob\u011b n\u011bkde v ulic\u00edch, ale sp\u00ed\u0161e na internetu, kde lze sehnat t\u00e9m\u011b\u0159 cokoliv. Nav\u00edc n\u00e1m s\u00ed\u0165 p\u0159in\u00e1\u0161\u00ed cosi glob\u00e1ln\u00edho, co n\u00e1m nem\u016f\u017ee nab\u00eddnout \u017e\u00e1dn\u00e1 m\u00edstn\u00ed tr\u017enice. Je to hlavn\u011b propojen\u00ed jednotliv\u00fdch zem\u00ed, kdy m\u016f\u017eeme dnes z\u00edskat produkt z druh\u00e9ho konce planety. V\u0161e je tedy ot\u00e1zkou ceny.  Internet nen\u00ed ale sv\u011btem pouze pro z\u00e1kazn\u00edk. Je to vhodn\u00e1 p\u0159\u00edle\u017eitost tak\u00e9 pro investory a podnikatele jak ve f\u00e1zi startu podnik\u00e1n\u00ed tak i ji\u017e zab\u011bhnut\u00e9 firmy. Ve v\u00fdsledku tedy web tyto sv\u011bty propojuje a nab\u00edz\u00ed nev\u00eddan\u00e9 mo\u017enosti, kter\u00e9 by v realit\u011b nebyly absolutn\u011b uskute\u010dniteln\u00e9. Hlavn\u00edmi znaky obchodov\u00e1n\u00ed na internetu je tedy mobilita, rychlost n\u00e1kupu, okam\u017eit\u00fd servis a rady, ale tak\u00e9 mo\u017enost srovn\u00e1n\u00ed a pohodl\u00ed pro z\u00e1kazn\u00edka. Klient si tak dnes m\u016f\u017ee skoro automaticky diktovat podm\u00ednky, jak co bude prob\u00edhat na internetu. M\u016f\u017eeme se toti\u017e setkat se stovkami firem, kter\u00e9 nab\u00edzej\u00ed ty stejn\u00e9 produkty. Ot\u00e1zkou tedy z\u016fst\u00e1v\u00e1, kdo sraz\u00ed n\u00e1klady a cenu nejn\u00ed\u017e. V t\u00e9to f\u00e1zi p\u0159ich\u00e1z\u00ed na \u0159adu marketing. Ten je dnes \u017eivotn\u011b d\u016fle\u017eit\u00fd, proto\u017ee vzhled rozhoduje. A to nejen ve sv\u011bt\u011b internetu, ale tak\u00e9 p\u0159i v\u00fdb\u011bru partnera, povol\u00e1n\u00ed nebo jednotliv\u00fdch \u017eivotn\u00edch p\u0159\u00edle\u017eitostech. Firma si tedy mus\u00ed d\u00e1t z\u00e1le\u017eet, jak se bude p\u0159ed sv\u011btem prezentovat.  D\u016fle\u017eit\u00fdm a tedy i hlavn\u00edm ukazatelem jsou webov\u00e9 str\u00e1nky, kter\u00e9 jsou pro p\u0159e\u017eit\u00ed firmy tak\u0159ka \u017eivotn\u011b d\u016fle\u017eit\u00e9. Mus\u00edme vytvo\u0159it takov\u00e9 str\u00e1nky, kter\u00e9 jsou intuitivn\u00ed, jednoduch\u00e9, ale vzhledov\u011b p\u0159\u00edv\u011btiv\u00e9 s poutav\u00fdm obsahem. Na to pot\u0159ebujeme koupit dobrou dom\u00e9nu, najmout si zku\u0161en\u00e9ho program\u00e1tora a grafika, kter\u00fd to v\u0161e kr\u00e1sn\u011b zaobal\u00ed. Tito lid\u00e9 znaj\u00ed dob\u0159e svou hodnotu, a proto se p\u0159ipravte, \u017ee budete po\u0159\u00e1dn\u011b platit. Ale po prvotn\u00ed investici se v\u00e1m pen\u00edze dozajist\u00e9 vr\u00e1t\u00ed. Nejde ov\u0161em pouze o tvorbu webu. \u010clov\u011bk by m\u011bl p\u016fsobit tak\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00ed, kde odkazuje z\u00e1kazn\u00edky pr\u00e1v\u011b na sv\u00e9 webovky. Zde m\u016f\u017eeme klient\u016fm radit nebo je p\u0159\u00edpadn\u011b p\u0159esv\u011bd\u010dit o koupi pr\u00e1v\u011b na\u0161eho produktu                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Web jako zp\u016fsob marketingu","item":"https:\/\/www.gatemont.cz\/web-jako-zpusob-marketingu\/#breadcrumbitem"}]}]