[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gatemont.cz\/jak-vytvorit-skvely-e-shop\/#Article","mainEntityOfPage":"https:\/\/www.gatemont.cz\/jak-vytvorit-skvely-e-shop\/","headline":"Jak vytvo\u0159it skv\u011bl\u00fd e-shop?","name":"Jak vytvo\u0159it skv\u011bl\u00fd e-shop?","description":"Internetov\u00e9 nakupov\u00e1n\u00ed je pro n\u00e1s dnes b\u011b\u017enou sou\u010d\u00e1st\u00ed \u017eivota. Konkurence mezi jednotliv\u00fdmi e-shopy neust\u00e1le roste. Dnes u\u017e nesta\u010d\u00ed jen nab\u00edzet kvalitn\u00ed a zaj\u00edmav\u00e9 zbo\u017e\u00ed. D\u016fle\u017eit\u00e9 je vytvo\u0159it pro z\u00e1kazn\u00edky prost\u0159ed\u00ed, ve kter\u00e9m se bude dob\u0159e orientovat, c\u00edtit se bezpe\u010dn\u011b a bude se k v\u00e1m r\u00e1d vracet. Dob\u0159e za\u0159\u00edzen\u00fd e-shop je rozhodn\u011b velkou v\u00fdhodou p\u0159ed ostatn\u00ed […]","datePublished":"2026-05-01","dateModified":"2026-05-01","author":{"@type":"Person","@id":"https:\/\/www.gatemont.cz\/author\/#Person","name":"gatemont.cz\n","url":"https:\/\/www.gatemont.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e746f9a3ec3ffe02f5df809714d800d50faf9f4f5ba0a7962a5d8229603fd33b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e746f9a3ec3ffe02f5df809714d800d50faf9f4f5ba0a7962a5d8229603fd33b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gatemont.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gatemont.cz\/wp-content\/uploads\/sarah-b-wYPO-iRWRlw-unsplash_1.jpg","url":"https:\/\/www.gatemont.cz\/wp-content\/uploads\/sarah-b-wYPO-iRWRlw-unsplash_1.jpg","height":0,"width":0},"url":"https:\/\/www.gatemont.cz\/jak-vytvorit-skvely-e-shop\/","about":["Podnik\u00e1n\u00ed"],"wordCount":390,"articleBody":"      Internetov\u00e9 nakupov\u00e1n\u00ed je pro n\u00e1s dnes b\u011b\u017enou sou\u010d\u00e1st\u00ed \u017eivota. Konkurence mezi jednotliv\u00fdmi e-shopy neust\u00e1le roste. Dnes u\u017e nesta\u010d\u00ed jen nab\u00edzet kvalitn\u00ed a zaj\u00edmav\u00e9 zbo\u017e\u00ed. D\u016fle\u017eit\u00e9 je vytvo\u0159it pro z\u00e1kazn\u00edky prost\u0159ed\u00ed, ve kter\u00e9m se bude dob\u0159e orientovat, c\u00edtit se bezpe\u010dn\u011b a bude se k v\u00e1m r\u00e1d vracet. Dob\u0159e za\u0159\u00edzen\u00fd e-shop je rozhodn\u011b velkou v\u00fdhodou p\u0159ed ostatn\u00ed konkurenc\u00ed. Prvn\u00ed dojem je naprosto rozhoduj\u00edc\u00ed. Proto mus\u00ed b\u00fdt webov\u00e9 str\u00e1nky e-shopu co nejv\u00edc jednoduch\u00e9, rychl\u00e9 a srozumiteln\u00e9. Z\u00e1kazn\u00edk se mus\u00ed snadno zorientovat a rychle naj\u00edt kategorii produkt\u016f, z kter\u00e9 chce vyb\u00edrat. Snadno naleziteln\u00e9 by m\u011bly b\u00fdt i informace o doprav\u011b a platb\u011b. Pokud bude menu nep\u0159ehledn\u00e9, nebo t\u0159eba p\u0159\u00edli\u0161 barevn\u00e9, tak to m\u016f\u017ee potencion\u00e1ln\u00ed z\u00e1kazn\u00edky odradit.D\u016fle\u017eit\u00e9 je tak\u00e9 m\u00edt u ka\u017ed\u00e9ho produktu kvalitn\u00ed fotografie a podrobn\u00e9 popisky. Nezapome\u0148te, \u017ee lidi si nemohou prohl\u00e9dnou v\u00fdrobky osobn\u011b, proto pot\u0159ebuj\u00ed co nejv\u011brn\u011bj\u0161\u00ed fotografie a co nejv\u00edce informac\u00ed. Nezapome\u0148te, \u017ee velk\u00e1 \u010d\u00e1st z\u00e1kazn\u00edku dnes nakupuje p\u0159es mobiln\u00ed telefony. E-shopy tedy mus\u00ed b\u00fdt p\u0159izp\u016fsoben\u00e9 i mobiln\u00edm telefon\u016fm a r\u016fzn\u00fdm velikostem obrazovek. Str\u00e1nky by m\u011bly b\u00fdt na po\u010d\u00edta\u010di na mobilu rychl\u00e9, proto\u017ee pokud se budou dlouho na\u010d\u00edtat, m\u016f\u017ee o z\u00e1kazn\u00edka op\u011bt odradit. Tvorba e-shopu na Shoptetu v\u00e1m umo\u017en\u00ed vytvo\u0159it kvalitn\u00ed e-shop. Tato platforma umo\u017e\u0148uje nastavit v\u00e1\u0161 e-shop p\u0159esn\u011b na m\u00edru a vytvo\u0159it ho tak, aby co nejv\u00edce odpov\u00eddal pot\u0159eb\u00e1m va\u0161im z\u00e1kazn\u00edk\u016f. Platforem, kde m\u016f\u017eete v\u00e1\u0161 e-shop provozovat je opravdu hodn\u011b, ale n\u011bkter\u00e9 jsou zkr\u00e1tka lep\u0161\u00ed, ne\u017e ty jin\u00e9. Dobr\u00fd zp\u016fsob, jak si va\u0161e z\u00e1kazn\u00edky udr\u017eet, je pomoc\u00ed e-mailov\u00e9ho marketingu. Dejte jim mo\u017enost p\u0159ihl\u00e1sit se pomoc\u00ed odb\u011bru k e-mailov\u00fdm novink\u00e1m. Za to jim m\u016f\u017eete nab\u00eddnout t\u0159eba slevu na prvn\u00ed n\u00e1kup. Budete tak m\u00edt p\u0159\u00edstup k jejich e-mailov\u00e9 adrese a m\u016f\u017eete jim pravideln\u011b pos\u00edlat novinky z va\u0161eho e-shopu.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vytvo\u0159it skv\u011bl\u00fd e-shop?","item":"https:\/\/www.gatemont.cz\/jak-vytvorit-skvely-e-shop\/#breadcrumbitem"}]}]